MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online content